Digital Marketing Training

Digital Marketing Training
That Actually Works

No theory slides. No textbook marketing. Practical, hands-on digital marketing training by a practitioner who has managed real campaigns for real clients, for over 10 years. Delivered by an HRD Corp Accredited Trainer.

Enquire About Training
HRD Corp Accredited Trainer · Valid until Jun 2028 eUsahawan Subject Matter Expert 2025–2027 University & Corporate Delivery In-Person & Hybrid Formats

HRD Corp Accredited Trainer. Your Company Can Recover Training Costs

As an HRD Corp Accredited Trainer, my programmes qualify for training grant claims under the Human Resource Development Corporation (HRD Corp), formerly known as HRDF. Malaysian companies contributing to the Human Resource Development Fund can claim back the training cost when engaging me.

HRD Corp Accredited Trainer Badge, Azrain Alaman Verify Certificate
Training Modules

What I Teach

Four core programmes, each designed for a specific audience and outcome. Custom modules available on request.

Module 01

Google Ads for SMEs

For: SME Owners · Marketing Executives · Entrepreneurs

The most practical Google Ads training in the market. Participants set up their own campaign during the session and leave with the knowledge and confidence to manage it themselves, or make smarter decisions when outsourcing.

  • Understanding the Google Ads ecosystem (Search, Display, YouTube)
  • Keyword research: high intent vs. browsing traffic
  • Writing ad copy that converts: BM and English
  • Quality Score, CPC, and bid strategy explained
  • Reading reports and identifying what to change
  • Common mistakes and how to avoid them
Module 02

Digital Marketing Fundamentals

For: TVET Graduates · SME Teams · Non-Digital Background

A comprehensive introduction to digital channels, content strategy, and performance measurement. Designed for participants who are new to digital marketing and need a solid practical foundation before specialising.

  • Overview of digital marketing channels
  • SEO basics and local search visibility
  • Social media marketing: organic and paid
  • Content strategy fundamentals
  • Analytics and KPI measurement
  • Building a digital marketing plan
Module 03

University & Corporate Programme

For: Universities · Polytechnics · Corporate L&D Teams

Customised modules aligned with your institution's curriculum or your organisation's capability-building goals. Full syllabus designed in collaboration with the host institution. Practical, assessable, and outcome-focused.

  • Custom syllabus design available
  • Assessment and certification support
  • 1-day to multi-day delivery formats
  • Industry-connected case studies (real campaigns)
  • Post-session Q&A and consultation
  • HRD Corp grant support for corporate clients
Module 04

eUsahawan Advisory Programme

For: SMEs · New Entrepreneurs · Government Programmes

As an accredited eUsahawan Subject Matter Expert (2025–2027), I deliver advisory sessions and workshops as part of the eUsahawan ecosystem, helping Malaysian entrepreneurs build their digital presence and use paid advertising effectively from day one.

  • Digital presence fundamentals for new businesses
  • Google Business Profile setup and optimisation
  • Introduction to Google Ads for new advertisers
  • eUsahawan-aligned content and frameworks
  • Mentoring and ongoing advisory available
  • Referral to government digital grant programmes
Who It's For

From SME Owners to University Students

Practical training calibrated to your audience, not a one-size-fits-all slide deck.

🏪

SME Business Owners

Understand Google Ads well enough to manage it yourself, or know exactly what your agency should be doing.

📊

Marketing Executives

Upskill on paid search and digital strategy. Tools you'll use at work from day one after the training.

🎓

University Students

Practical digital marketing skills before you graduate. Real campaign experience beats classroom theory.

🏢

Corporate Teams

In-house capability building for marketing and business development teams. Delivered by an HRD Corp Accredited Trainer.

🏫

Government Agencies

Supporting digital upskilling programmes for civil servants and public-sector organisations.

🌱

New Entrepreneurs

Starting a business and need to understand how to get customers online? This is the right starting point.

Delivery Formats

Flexible. Practical. Yours to Choose.

🏢

In-Person Workshop

Full-day or half-day hands-on session at your premises or a training venue. Best for group learning.

💻

Online / Hybrid

Live virtual delivery via Zoom or Teams. Interactive, with live screen-sharing of real campaign setups.

📅

Multi-Day Programme

Structured curriculum over 2–5 days for deeper learning outcomes. Common for university and corporate engagements.

🧑‍💼

1-on-1 Advisory

Private sessions for business owners who want personalised guidance on their own campaigns and digital strategy.

How to Book

Simple Process. No Paperwork Maze.

1

WhatsApp Me

Tell me about your organisation, audience size, and what you want participants to walk away with.

2

I Propose a Module

I'll recommend the right module or design a custom syllabus aligned with your objectives.

3

Confirm & Schedule

We confirm the scope, date, venue (or online), and I handle the HRD Corp documentation if applicable.

4

Deliver & Follow Up

Training delivered. Post-session materials and a 2-week follow-up Q&A channel included.

In the Field

Real Engagements. Real Institutions.

University collaborations and professional training sessions. Google Ads and AI marketing delivered to students, faculty, and corporate teams across Malaysia.

Azrain Alaman berkongsi tentang AI dan Google Ads di UIA 2025
Perkongsian: AI & Google Ads dalam Pemasaran Digital, Universiti Islam Antarabangsa Malaysia (UIA), 20 Disember 2025
Azrain Alaman membentang kepentingan Google Ads di UUM 2024
Pembentangan: Kepentingan Google Ads untuk Bisnes, Universiti Utara Malaysia (UUM), 24 November 2024
Azrain bersama peserta di Universiti Utara Malaysia 2024
Bersama peserta, Universiti Utara Malaysia, 24 November 2024
Azrain Alaman mengajar Google Ads kepada peserta korporat di Jakarta 2019
Sesi hands-on Google Ads bersama peserta korporat, Jakarta, 9 Julai 2019
Azrain bersama peserta latihan Google Ads Jakarta 2019
Bersama peserta, Jakarta, 9 Julai 2019

Let's Build Your Team's Digital Skills

Delivered by an HRD Corp Accredited Trainer. Practical. Delivered by someone who manages real campaigns every day. Let's talk about what your team needs.

Enquire About Training helpdesk@azrainalaman.com